Last week, Google’s earnings disappointed investors with revenue falling US$300 million short of analyst expectation. Despite profit growing from US$2.54 billion to US$2.71 billion over Q4 2010, stocks fell 10 percent overnight.
The top industries contributing to Google’s $37.9 billion in revenue over the course of 2011 were Finance, Retail and Tourism, according to research by SEM software/PPC service firm Wordstream.
Industries with the largest Google Adwords spend in 2011
Industry spend estimates reflect global spend. With that in mind the top industries spending the most on Google Adwords for 20111 were:
- Finance: $4.0 billion
- Retail: $2.8 billion
- Tourism: $2.4 billion
- Education: $2.2 billion
- Home and Garden: $2.1 billion
The top 10 industries by their Google Adwords spend accounts for 60% of Google's annual advertising revenue, according to Wordstream.
Lowe spent $59.1 million on Google advertising placing it at number 1 in Google's top spenders. The infographic below breaks up big spenders by industry:
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